{"title":"Books","description":"","products":[{"product_id":"ask-papa-jack-book-book-ask-pj","title":"Ask Papa Jack Hardcover Western Book Signed by Author Steve Weil","description":"\u003cp\u003eThe inspiration for this 122-page hardback western book is Papa Jack A. Weil, the founder of Rockmount Ranch Wear and the inventor of the Western snap shirt. This western biography is full of down-to-earth anecdotes, stories and Papa-isms that are honest and insightful --- from a man who worked every day of his life until age 107 as the world's oldest living CEO. Signed by the author and Rockmount President Steve Weil.\u003c\/p\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":12182060236883,"sku":"BOOK *-ASK PJ R-.","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/products\/BOOK-ASKPJR_FRONT.jpg?v=1619031730"},{"product_id":"rockmount-legends-celebrities-in-classic-american-fashion","title":"Our New Book -- Rockmount Legends: Celebrities in Classic American Fashion","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt;\"\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Times New Roman',serif; color: black;\"\u003eFounded in 1946, Rockmount Ranch Wear Mfg. Co. invented the original Western shirt with snaps—and accidentally created an American icon. What began as a small family business in Colorado grew into a brand worn around the world. Rockmount became the choice of cultural legends like Elvis, Dylan, and Clapton, appearing in hundreds of films and embraced by the Smithsonian, a U.S. President, universities, and major global brands.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRockmount Legends\u003c\/strong\u003e\u003c\/em\u003e tells the story of how a three-generation Colorado business helped define Americana by celebrating individuality, rebellion, and personal style. Written by third-generation CEO \u0026amp; Chief Creative Officer, Steve Weil, this book is a tribute to a brand that didn’t follow fashion—it shaped it.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":45371122057414,"sku":"BOOK*-LEG R-","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/Rockmount_Front_Cover.jpg?v=1775861623"},{"product_id":"western-shirts-classic-american-fashion","title":"Western Shirts: Classic American Fashion Signed by Three Rockmount Generations","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt;\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cem\u003e\u003cstrong\u003eWestern Shirts: Classic American Fashion\u003c\/strong\u003e \u003c\/em\u003e\u003cspan\u003ewas released in 2004 by Steve Weil \u0026amp; Dan DeWeese.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt;\"\u003e\u003cspan\u003eThis is the only definitive book on Western shirt design, an encyclopedia of 250 labels, the people and companies that popularized it.  \u003cmeta charset=\"utf-8\"\u003eThe book is out of print and pops up on eBay for $300. We are offering a few copies signed by three generations of the Weil family: Jack A., Jack B., and Steve Weil.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe book is coffee table size 10 x 11\", 200 pages.  It features hundreds of photos of vintage shirts and a label index of over 250 brands made from the 1930s to present day. While there are numerous books on \u003ca title=\"Rockmount Legends\" href=\"https:\/\/rockmounv.com\/products\/rockmount-legends-celebrities-in-classic-american-fashion?srsltid=AfmBOorDyz5ZuETx3rtjv8Yxb9und4hO_oZDCOdYrQzAXrhgQ7yfje7H\"\u003eWestern wear\u003c\/a\u003e, this is the only to focus entirely on Western shirts.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":46078999986374,"sku":"BOOK *-WEST S R","price":650.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/Western_Shirts_Book_Cover.jpg?v=1781809334"},{"product_id":"western-shirts-classic-american-fashion-signed-copy","title":"Ranch Dressing: The Story of Western Wear Signed by Author and 3 Generations","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt;\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"outlook-search-highlight\"\u003eRANCH DRESSING\u003c\/span\u003e\u003cspan\u003e: THE STORY OF WESTERN WEAR in 1993 by M. Jean Greenlaw is out of print. We recently found a cache of new copies signed by the author and three Rockmount generations! We are offering them for $75.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis is an information-packed history of the clothing worn by cowboys on the range.  The author discusses the origins and manufacturing of the Western hat, first created by John B. Stetson; \u003ca href=\"https:\/\/rockmounv.com\/products\/rockmount-legends-celebrities-in-classic-american-fashion?srsltid=AfmBOop5fYMgGeFcM_VVawb7n5jCMKW_OQ2aGcXSnAr5fQPBq_7GpDQi\"\u003eRockmount’s role\u003c\/a\u003e in popularizing the longest running shirt design in America, jeans by Levi Strauss; boots; and accessories–-chaps, wipes, dusters, trophy buckles, bolo ties and more.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBased on extensive research, \u003c\/span\u003e\u003cspan class=\"outlook-search-highlight\"\u003eRanch Dressing\u003c\/span\u003e\u003cspan\u003e tells the amazing story of a style of contemporary clothing that continues to capture the frontier spirit and romance of the Old West.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePublished in 1993 by Lodestar (Penguin), hardcover with jacket, 80 pages, full of photos, index, 7.25\" x 9.5\".\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":45943898538182,"sku":"BOOK *-RD-.","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/Ranch_Dressing_cover_665a63a0-2429-4261-8a9d-ad93cbe3855f.jpg?v=1781809286"},{"product_id":"ask-papa-jack-wisdom-of-the-world-s-oldest-ceo","title":"Ask Papa Jack: Wisdom of the World’s Oldest CEO Signed by Author Steve Weil","description":"\u003cdiv class=\"userEdit\"\u003e\u003cspan\u003eThis book is for anyone who has, or had, a grandfather. It’s about life, romance, and business with a sense of humor. These are the thoughts of a man who loved his work and did it until he was 107 years old. Its a timely piece about a colorful entrepreneur with insightful anecdotes.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"userEdit\"\u003e\u003cspan\u003e\u003cbr\u003e“Papa” Jack Weil is to Western shirts what Henry Ford is to cars. At the age of 107, he was the oldest CEO in the world.\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"userEdit\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"userEdit\"\u003e\u003cspan\u003eHe made the first shirts with snaps, and his signature sawtooth pocket and diamond snap design is the longest running shirt design in America. His Rockmount shirts were worn by Elvis, Ronald Reagan, and Bob Dylan, and in countless movies from The \u003cem\u003eMisfits\u003c\/em\u003e to \u003cem\u003eBrokeback Mountain\u003c\/em\u003e.\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"userEdit\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"userEdit\"\u003e\u003cspan\u003eHe appeared on the \u003cem\u003eTonight Show, CBS News, and CNN\u003c\/em\u003e. \u003cem\u003eThe Economist\u003c\/em\u003e and \u003cem\u003eThe New York Times\u003c\/em\u003e wrote about him. Think: the Dali Lama in a bolo tie.  He is timeless.\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"userEdit\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"userEdit\"\u003e\u003cem\u003e\u003cspan\u003e    I was always thinking of something new. But that’’s me. I’’m a dreamer. And I never stopped enjoying myself, not for a minute.\u003cbr\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"userEdit\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"userEdit\"\u003e\u003cem\u003e\u003cspan\u003e    The West is not a place, it’’s a state of mind.\u003cbr\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"userEdit\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"userEdit\"\u003e\u003cspan\u003e\u003cem\u003e    Pick a job you love. There is no more drudgery than a job you disdain.\u003c\/em\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"userEdit\"\u003e\u003cspan\u003e\u003cbr\u003e\u003cem\u003e    I’ve always believed we were never selling just the cowboy—we sell the romance of the West. That’s so much more...\u003c\/em\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":45981969252550,"sku":"Book *Ask PJ R","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/AskPapaJack_bf70c234-52a5-4b97-87e6-684e95a6fcf6.jpg?v=1782422445"}],"url":"https:\/\/rockmounv.com\/collections\/books.oembed","provider":"Rockmount","version":"1.0","type":"link"}