{"title":"Western Signs \u0026 Posters","description":"","products":[{"product_id":"cowgirl-bronc-corrugated-sign-sign-cowgirl-c","title":"Cowgirl Bronc Corrugated Distressed Metal Western Sign","description":"\u003cp\u003eThis sign is the end result of many decades and three generations of shirt making. Originally made for the stores across the world carrying Rockmount, now they are available for you, too. The Rockmount name has been built from innovation, iconic design and going its own way, a vital part of the western ethos and lifestyle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCorrugated metal 29\" x 37.5\"\u003c\/li\u003e\n\u003cli\u003eMade in USA\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":12182079471699,"sku":"SIGN-COWGIRL C-.","price":158.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/products\/SIGN-COWGIRL-C_FRONT.jpg?v=1619033033"},{"product_id":"cowgirl-bronc-wood-sign-sign-cowgirl-w","title":"Cowgirl Bronc Distressed Wood Western Sign","description":"\u003cp\u003eThis sign is the end result of many decades and three generations of shirt making. Originally made for the stores across the world carrying Rockmount, now they are available for you, too. The Rockmount name has been built from innovation, iconic design and going its own way, a vital part of the western ethos and lifestyle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural wood 17\" x 23\"\u003c\/li\u003e\n\u003cli\u003eMade in USA\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":12182079504467,"sku":"SIGN-COWGIRL W-.","price":104.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/COWGIRL_W_FRONT_NEW.jpg?v=1753208881"},{"product_id":"howdy-bronco-corrugated-metal-sign-sign-howdy","title":"Howdy Folks Corrugated Distressed Metal Western Sign","description":"\u003cp\u003eThis sign is the end result of many decades and three generations of shirt making. Originally made for the stores across the world carrying Rockmount, now they are available for you, too. The Rockmount name has been built from innovation, iconic design and going its own way, a vital part of the western ethos and lifestyle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCorrugated metal\u003c\/li\u003e\n\u003cli\u003e29\" x37.5\"\u003c\/li\u003e\n\u003cli\u003eMade in USA.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":12182079537235,"sku":"SIGN-HOWDY-.","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/SIGNHOWDY.jpg?v=1702928536"},{"product_id":"ride-em-bronc-wood-sign-sign-ride-em","title":"Cowboy Ride 'Em Bronc Distressed Wood Western Sign","description":"\u003cp\u003eThis sign is the end result of many decades and three generations of shirt making. Originally made for the stores across the world carrying Rockmount, now they are available for you, too. The Rockmount name has been built from innovation, iconic design and going its own way, a vital part of the western ethos and lifestyle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural wood 18\" x 18\"\u003c\/li\u003e\n\u003cli\u003eMade in USA\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":12182079570003,"sku":"SIGN-RIDE EM-.","price":86.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/SIGN-RIDE-EM.jpg?v=1753209540"},{"product_id":"tin-rockmount-blue-shirt-sign-tin-sign-shirt","title":"Rockmount Cowboy Tin Metal Western Sign","description":"\u003cp\u003e\u003cspan\u003eThis was \"Papa Jack's\" original artwork from the 1950s. It was first used as large cardboard poster easel signs in the stores around the country that carry Rockmount. When Steve was researching the \"Western Shirt\" book he found a collector who had one of the signs and featured it in the book. Then while renovating the Rockmount building a complete set was unearthed and are available as posters. This one is available as a tin sign, too, as featured. Today, the tin version is found in stores carrying Rockmount and in the collections of people who follow the brand and its story. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMeasures 12.5\" x 16\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThin metal sign\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":12182079602771,"sku":"TIN SIGN-SHIRT-.","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/Tin-Sign_Shirt_v2.jpg?v=1741637677"},{"product_id":"tin-rockmount-bronc-sign-tin-sign-bronc","title":"Rockmount Bronc Tin Metal Western Sign","description":"\u003cp\u003e\u003cspan\u003eThis was \"Papa Jack's\" original bronc artwork from the 1940s. It was first used on wooden signs in the stores around the country that carry Rockmount. Steve found an original and made these signs which today are in stores carrying Rockmount and in the collections of people who follow the brand and its story. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMeasures 12.5\" x 16\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThin Metal\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":12182079635539,"sku":"TIN SIGN-BRONC-.","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/Tin-Sign_Bronc.jpg?v=1741641608"},{"product_id":"tin-rockmount-chief-sign-tin-sign-chief","title":"Rockmount Indian Chief Tin Metal Western Sign","description":"\u003cp\u003eThis artwork was originally in Rockmount’s silk scarf collection. Later, we made these tin signs to commemorate the culture and beauty of Native Americans and their role in the West. These signs are found in stores carrying Rockmount and in the collection of people who follow the brand and its story.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMeasures\u003cspan\u003e 12.5\" x 16\"\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThin metal\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":12182079668307,"sku":"TIN SIGN-CHIEF-.","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/Tin-Sign_chief_v2.jpg?v=1741638207"},{"product_id":"roper-wood-sign","title":"Cowboy Calf Roper Distressed Wood Western Sign (Small)","description":"\u003cp\u003e\u003cspan\u003eThis sign is the end result of over many decades and three generations of shirt making. Originally made for the stores across the world carrying Rockmount, now they are available for you, too. The Rockmount name has been built from innovation, iconic design and going its own way, a vital part of the western ethos and lifestyle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMeasures 17\" x 23\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade in USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":12678403686483,"sku":"SIGN-ROPER-1","price":104.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/sign_roper.jpg?v=1753210759"},{"product_id":"cowboy-calf-roper-distressed-wood-sign","title":"Cowboy Calf Roper Distressed Wood Western Sign (Large)","description":"\u003cp\u003eThis sign is the end result of over many decades and three generations of shirt making. Originally made for the stores across the world carrying Rockmount, now they are available for you, too. The Rockmount name has been built from innovation, iconic design and going its own way, a vital part of the western ethos and lifestyle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade in USA\u003c\/li\u003e\n\u003cli\u003eMeasures 23\" x 31\"\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":32127742083155,"sku":"SIGN-ROPER 2-.","price":136.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/products\/SIGN-ROPER2_FRONT.jpg?v=1619033093"},{"product_id":"vintage-rockmount-rockmount-ranch-wear-western-cowboy-posters-5-styles","title":"Rockmount Ranch Wear Blue Solid Vintage Western Cowboy Poster","description":"\u003cp\u003eGood stuff has a story. These colorful advertising posters from the early 1950s were commissioned by \"Papa Jack\" to promote the Rockmount brand at retailers around the country. While researching his \"Western Shirt\" book in 2002, Steve Weil (Rockmount 3rd generation), found one in a collection in Costa Mesa, California, and featured it in the book. It was not for sale, though Steve lusted for it madly!\u003cbr\u003e\u003cbr\u003eAs luck would have it, during the 2005 renovation of the 1909 Rockmount building in Denver, Steve uncovered a cache of the original artwork in four colors. It had lain hidden between a cabinet and the wall in \"Papa Jack’s\" office for several decades. Later, while doing a book signing in Denver, a woman in her 80s brought a 5th color. She was the artist, Sue Herzel Shapiro, who originally drew it as a fledgling graphic artist in the 1950s.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThese designs are extremely rare. In over 40 years of collecting and archiving Rockmount products and memorabilia, Steve has only seen six originals, four of which are in our archive. Once, they once were in hundreds of stores across the country.\u003cbr\u003e\u003cbr\u003eThe market for Americana is strong, and Rockmount vintage products and memorabilia are highly collectable. Museums and collectors have them, and now you can, too. High-quality archival print, 24\" x 36\". Made in USA.\u003cbr\u003e\u003c\/p\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":40364411388102,"sku":"POSTER #C-BLU SOLID-.","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/products\/POSTER_C-BLUSOLID_FRONT.jpg?v=1667859146"},{"product_id":"rockmount-three-generations-on-horseback-western-poster","title":"Rockmount Three Generations on Horseback Western Poster","description":"\u003cp\u003eThis poster is based on a painting by renowned artist David Parker, commissioned by the Weil family in the early 1990s to commemorate their legacy in the stores across the world carrying Rockmount. This period piece was kept in storage, now available for the first time in many years. \u003cbr\u003e\u003cbr\u003eThese high-quality posters are suitable for framing,. In addition to the horseback portrait of Papa Jack, Jack B. and Steve, there is a row of shirts representing six decades of design. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24\" x 36\"\u003c\/li\u003e\n\u003cli\u003eMade in USA\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":40364606619846,"sku":"POSTER #F-3 GEN-.","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/POSTER_F-3GEN_FRONTBETTER_be5e41de-bd42-4e7c-a0b7-600a80d9bc1f.jpg?v=1702925221"},{"product_id":"rockmount-why-wear-anything-less-western-poster","title":"Rockmount Why Wear Anything Less Western Poster","description":"\u003cp\u003eThis poster is based on a painting by renowned artist David Parker, commissioned by the Weil family in 1989 to commemorate their legacy in the stores across the world carrying Rockmount. This period piece was kept in storage, now available for the first time in decades. These high-quality posters are suitable for framing,\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e36\" x 24\"\u003c\/li\u003e\n\u003cli\u003eMade in USA\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":40364778356934,"sku":"POSTER #G-FENCE-.","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/POSTER_G-FENCE_FRONT.jpg?v=1702924300"},{"product_id":"rockmount-square-dancing-a-way-of-life-western-poster","title":"Rockmount Square Dance \"A Way of Life\" Western Poster","description":"\u003cp\u003eThis poster from the early 1980s represents Rockmount’s long legacy of creating artwork to commemorate Americana in the stores across the world carrying the brand. This period piece was kept in storage, now available for the first time in decades. This high-quality poster is suitable for framing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e16\" X 20\"\u003c\/li\u003e\n\u003cli\u003eMade in USA\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":40364805062854,"sku":"POSTER #H-SQ DNC-.","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/POSTER_H-SQDNC_FRONT.jpg?v=1702924523"},{"product_id":"rockmount-vintage-bronc-styled-in-the-west-western-poster","title":"Rockmount Bronc Styled in the West Vintage Poster","description":"\u003cp\u003e\"Papa Jack\" was mighty sly when he asked teenager Steve to model for this poster in 1975. Rockmount had a long tradition of producing artwork to be displayed in stores carrying the brand across the world. Being made to feel part of a family business is what it takes to bring up the next generation. Steve, just a kid, did not know what Papa Jack was up to, but it helped hook him... This period piece was kept in storage, now available for the first time in decades. High-quality posters are suitable for framing, 36\" x 24\". Made in USA.\u003c\/p\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":40364842483910,"sku":"POSTER #GG-BRONC-.","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/products\/POSTER_GG-BRONC_FRONT_8d08d6a7-a0b1-4d6b-ad02-ce28fae82a90.jpg?v=1627659688"},{"product_id":"rockmount-ranch-wear-vintage-western-cowboy-poster","title":"Rockmount Ranch Wear Blue\/Pink Plaid Vintage Western Cowboy Poster","description":"\u003cp\u003eGood stuff has a story. These colorful advertising posters from the early 1950s were commissioned by \"Papa Jack\" to promote the Rockmount brand at retailers around the country. While researching his \"Western Shirt\" book in 2002, Steve Weil (Rockmount 3rd generation), found one in a collection in Costa Mesa, California, and featured it in the book. It was not for sale, though Steve lusted for it madly!\u003cbr\u003e\u003cbr\u003eAs luck would have it, during the 2005 renovation of the 1909 Rockmount building in Denver, Steve uncovered a cache of the original artwork in four colors. It had lain hidden between a cabinet and the wall in \"Papa Jack’s\" office for several decades. Later, while doing a book signing in Denver, a woman in her 80s brought a 5th color. She was the artist, Sue Herzel Shapiro, who originally drew it as a fledgling graphic artist in the 1950s.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThese designs are extremely rare. In over 40 years of collecting and archiving Rockmount products and memorabilia, Steve has only seen six originals, four of which are in our archive. Once, they once were in hundreds of stores across the country.\u003cbr\u003e\u003cbr\u003eThe market for Americana is strong, and Rockmount vintage products and memorabilia are highly collectable. Museums and collectors have them, and now you can, too. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-quality archival print\u003c\/li\u003e\n\u003cli\u003e24\" x 36\"\u003c\/li\u003e\n\u003cli\u003eMade in USA\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":42754980479174,"sku":"POSTER #A-BLU PLAID-.","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/POSTER_A-BLUPLAID_FRONT_81bf7fe9-0f62-497c-9b88-f6f5eadeb45c.jpg?v=1689787268"},{"product_id":"rockmount-ranch-wear-red-grey-vintage-western-cowboy-poster","title":"Rockmount Ranch Wear Red\/Grey Plaid Vintage Western Cowboy Poster","description":"\u003cp\u003eGood stuff has a story. These colorful advertising posters from the early 1950s were commissioned by \"Papa Jack\" to promote the Rockmount brand at retailers around the country. While researching his \"Western Shirt\" book in 2002, Steve Weil (Rockmount 3rd generation), found one in a collection in Costa Mesa, California, and featured it in the book. It was not for sale, though Steve lusted for it madly!\u003cbr\u003e\u003cbr\u003eAs luck would have it, during the 2005 renovation of the 1909 Rockmount building in Denver, Steve uncovered a cache of the original artwork in four colors. It had lain hidden between a cabinet and the wall in \"Papa Jack’s\" office for several decades. Later, while doing a book signing in Denver, a woman in her 80s brought a 5th color. She was the artist, Sue Herzel Shapiro, who originally drew it as a fledgling graphic artist in the 1950s.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThese designs are extremely rare. In over 40 years of collecting and archiving Rockmount products and memorabilia, Steve has only seen six originals, four of which are in our archive. Once, they once were in hundreds of stores across the country.\u003cbr\u003e\u003cbr\u003eThe market for Americana is strong, and Rockmount vintage products and memorabilia are highly collectable. Museums and collectors have them, and now you can, too. High-quality archival print, 24\" x 36\". Made in USA.\u003cbr\u003e\u003c\/p\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":42754991915206,"sku":"POSTER #B-RED PLAID-.","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/POSTER_B-REDPLAID_FRONT.jpg?v=1689787991"},{"product_id":"rockmount-ranch-wear-blue-black-stripe-vintage-western-cowboy-poster","title":"Rockmount Ranch Wear Blue\/Black Stripe Vintage Western Cowboy Poster","description":"\u003cp\u003eGood stuff has a story. These colorful advertising posters from the early 1950s were commissioned by \"Papa Jack\" to promote the Rockmount brand at retailers around the country. While researching his \"Western Shirt\" book in 2002, Steve Weil (Rockmount 3rd generation), found one in a collection in Costa Mesa, California, and featured it in the book. It was not for sale, though Steve lusted for it madly!\u003cbr\u003e\u003cbr\u003eAs luck would have it, during the 2005 renovation of the 1909 Rockmount building in Denver, Steve uncovered a cache of the original artwork in four colors. It had lain hidden between a cabinet and the wall in \"Papa Jack’s\" office for several decades. Later, while doing a book signing in Denver, a woman in her 80s brought a 5th color. She was the artist, Sue Herzel Shapiro, who originally drew it as a fledgling graphic artist in the 1950s.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThese designs are extremely rare. In over 40 years of collecting and archiving Rockmount products and memorabilia, Steve has only seen six originals, four of which are in our archive. Once, they once were in hundreds of stores across the country.\u003cbr\u003e\u003cbr\u003eThe market for Americana is strong, and Rockmount vintage products and memorabilia are highly collectable. Museums and collectors have them, and now you can, too. High-quality archival print, 24\" x 36\". Made in USA.\u003cbr\u003e\u003c\/p\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":42754994045126,"sku":"POSTER #D-BLU\/BLK-.","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/POSTER_D-BLU-BLK_FRONT.jpg?v=1689788242"},{"product_id":"rockmount-ranch-wear-yellow-black-stripe-vintage-western-cowboy-poster","title":"Rockmount Ranch Wear Yellow\/Black Stripe Vintage Western Cowboy Poster","description":"\u003cp\u003eGood stuff has a story. These colorful advertising posters from the early 1950s were commissioned by \"Papa Jack\" to promote the Rockmount brand at retailers around the country. While researching his \"Western Shirt\" book in 2002, Steve Weil (Rockmount 3rd generation), found one in a collection in Costa Mesa, California, and featured it in the book. It was not for sale, though Steve lusted for it madly!\u003cbr\u003e\u003cbr\u003eAs luck would have it, during the 2005 renovation of the 1909 Rockmount building in Denver, Steve uncovered a cache of the original artwork in four colors. It had lain hidden between a cabinet and the wall in \"Papa Jack’s\" office for several decades. Later, while doing a book signing in Denver, a woman in her 80s brought a 5th color. She was the artist, Sue Herzel Shapiro, who originally drew it as a fledgling graphic artist in the 1950s.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThese designs are extremely rare. In over 40 years of collecting and archiving Rockmount products and memorabilia, Steve has only seen six originals, four of which are in our archive. Once, they once were in hundreds of stores across the country.\u003cbr\u003e\u003cbr\u003eThe market for Americana is strong, and Rockmount vintage products and memorabilia are highly collectable. Museums and collectors have them, and now you can, too. High-quality archival print, 24\" x 36\". Made in USA.\u003cbr\u003e\u003c\/p\u003e","brand":"Rockmount Ranch Wear","offers":[{"title":"Default Title","offer_id":42754996109510,"sku":"POSTER #E-YEL-.","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/files\/POSTER_E-YEL_FRONT_67997839-c46f-4ae5-a03d-4dc56d1820fe.jpg?v=1689788394"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2319\/9649\/collections\/POSTER_H_BETTER.jpg?v=1720200221","url":"https:\/\/rockmounv.com\/collections\/western-signs-posters.oembed","provider":"Rockmount","version":"1.0","type":"link"}